Store Launch and Market Penetration:
As early as 2019, Jinweide opened its first store in Auckland, New Zealand's largest city, strategically located on Fort Street in the city center. With its authentic flavors, the store achieved impressive revenue during the trial operation period. Subsequently, a branch was launched in Queenstown, forming a multi-city coverage network. The store operating hours are tailored to local consumption habits, catering to both daily dining and nighttime customer flow demands.
Innovative Model and Cultural Communication:
Different from ordinary catering outlets, Jinweide co-founded the "Lanzhou Lamian Peili Workshop" in New Zealand in collaboration with multiple educational institutions. Integrating skills training, study tour experiences, and entrepreneurship incubation, the workshop has organized numerous "Chinese Language + Lanzhou Beef Lamian Craft" training courses, attracting over 500 local participants. It has become a dual carrier for cultural export and industrial empowerment.
Full-Industry-Chain Support System:
Leveraging the brand's global resources, Jinweide provides a full-range of services for its chain operations in New Zealand, covering raw material supply, talent training, and model replication. This ensures that overseas stores can replicate the traditional essence of Lanzhou beef lamian, characterized by "clear soup, white radish, red chili oil, green scallions/cilantro, and yellow noodles."